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Demystifying Marketing: a guide to the fundamentals for engineers (Iet Management of Technology Series 23)
Demystifying Marketing a guide to the fundamentals for engineers - Iet Management of Technology Series 23
Author: P. Forsyth
This book is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture ...  more »
ISBN-13: 9780863418068
ISBN-10: 0863418066
Publication Date: 1/1/2007
Pages: 216
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Publisher: IET
Book Type: Paperback
Members Wishing: 0
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