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Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers
Definitive Guide to Direct Interactive Marketing How to Select Reach Retain the Right Customers
Author: Merlin Stone
We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it close...  more »
ISBN-13: 9780273675204
ISBN-10: 0273675206
Pages: 412
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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