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Dealers of Lightning : Xerox PARC and the Dawn of the Computer Age
Dealers of Lightning Xerox PARC and the Dawn of the Computer Age
Author: Michael A. Hiltzik
Dealers of Lightning is the riveting story of the legendary Xerox PARC--a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time Michael Hiltzik, a correspondent for the Lo...  more » reveals in piercing detail the true story of the extraordinary group that aimed to bring about a technological dawn that would change the world--and succeeded. Based on extensive interviews with the scientists, engineers, administrators, and corporate executives who lived the story, Dealers of Lightning takes the read on a journey from PARC's beginnings in a dusty, abandoned building at the edge of the Stanford University campus to its triumph as a hothouse of ideas that spawned not only the first personal computer, but the windows-style graphical user interface, the laser printer, much of the indispensable technology of the Internet, and a great deal more. It shows how and why Xerox, despite its willingness to grant PARC unlimited funding and the responsibility for developing breakthroughs to keep the corporation on the cutting edge of office technology, remained forever unable to grasp (and, consequently, exploit) the innovations that PARC delivered--and it details the increasing frustration of the original PARC scientists, many of whom would go on to build their fortunes upon the very ideas Xerox so rashly discarded. More than just a riveting historical narrative, Dealers of Lightning brings to life an unforgettable cast of characters. Among them: Bob Taylor--the preacher's son from rural Texas who would be considered a prophet by some and a cantankerous egomaniac by others, whose fearless (and feared) leadership of a team of computer renegades made them the heroes of the embryonic Silicon Valley; Jack Goldman--the Xerox chief scientist who convinced the stolid corporation to stake tens of millions of dollars on PARC while warning that the investment might not pay off for years--if it paid off at all; Alan Kay--PARC's creative and philosophical soul, who suffered years of ridicule for envisioning a computer that could be tucked under the arm yet would contain the power to store books, symphonies, letters, poems, and drawings--until he arrived at Palo Alto and met the people who would build it; and Steve Jobs--who, aided by Xerox's indifference to PARC's most momentous inventions, staged a daring raid to obtain the technology that would end up at the heart of the Macintosh: the machine that for a time helped Apple dominate an explosive new market. Dealers of Lightning is an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistory--and the corporate machinations that almost prevented it from achieving greatness.
ISBN-13: 9780887308918
ISBN-10: 0887308910
Publication Date: 3/1/1999
Pages: 480
Edition: 1st ed
Rating:
  • Currently 4/5 Stars.
 1

4 stars, based on 1 rating
Publisher: Collins
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

paxtonholley avatar reviewed Dealers of Lightning : Xerox PARC and the Dawn of the Computer Age on + 67 more book reviews
Helpful Score: 2
This is a fantastic non-fiction book detailing the origins of desktop computing.

Back in the '70s, Xerox established a research and development center in Palo-Alto, CA and named it Xerox-PARC. They staffed it with brainy Stanford grads and left it pretty much all alone to develop the technologies of the future. What came out of this center has defined how everyone works and uses computers to this day. This group invented the modern TCP/IP protocol that runs the Internet, the mouse, the light pen, laser printers and graphics processing. This research center also invented the graphical user interface (GUI) that Apple and Microsoft would use as a model for their operating systems in the early '80s. The ideas were so far ahead of their time Xerox, for the most part, had no idea how to market them at the time. The stodgy Xerox executives looked down their noses at everything that came out of Xerox-PARC until they made a mint off their laser printing technology.

It's fascinating to read about these computer nerd/hippies developing all the tools that have become so ubiquitous today.
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