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Davidson Retailing Management 4ed
Davidson Retailing Management 4ed
Author: Davidson
This edition of the standard text has been updated to provide a comprehensive introduction to first- and second year students of retailing. Stresses professional management of multi-unit retailing institutions and emphasizes the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world exam...  more »
ISBN-13: 9780471065913
ISBN-10: 0471065919
Publication Date: 3/1/1977
Pages: 884
Edition: 4th
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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