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Database Marketing: The Ultimate Marketing Tool
Database Marketing The Ultimate Marketing Tool
Author: Edward L. Nash
The man who has been called the ``master strategist'' of direct marketing now describes how and why database marketing is revolutionizing the field. Readers will learn how to develop and implement effective database marketing strategies that generate sales, avoid pitfalls, promote a positive company image, and capitalize on ``golden'' opportunit...  more »
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ISBN-13: 9780070460638
ISBN-10: 0070460639
Publication Date: 6/1/1993
Pages: 336
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Publisher: McGraw-Hill
Book Type: Hardcover
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