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Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
Data Mining Techniques For Marketing Sales and Customer Relationship Management
Author: Michael J. A. Berry, Gordon S. Linoff
* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems — * Each chapter covers a new data mining technique, and then shows readers how to apply the ...  more »
ISBN-13: 9780471470649
ISBN-10: 0471470643
Publication Date: 4/9/2004
Pages: 672
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Publisher: *Wiley Computer Publishing
Book Type: Paperback
Members Wishing: 0
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