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Damage Control: How to Get the Upper Hand When Your Business Is Under Attack
Damage Control How to Get the Upper Hand When Your Business Is Under Attack
Author: Eric Dezenhall, John Weber
Much of the usual advice about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving—and flat-out wrong. — If you’re facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, most PR experts will tell you to stay positive, show some remorse, and everything will be just fine. But that appr...  more »
ISBN-13: 9781591841883
ISBN-10: 1591841887
Publication Date: 3/25/2008
Pages: 240
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Portfolio Trade
Book Type: Paperback
Members Wishing: 0
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Great Book - A Must Read for business owners.


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