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Customer Services - Marketing & the Competitive Environment (Banking Certificate Study Manual)
Customer Services Marketing the Competitive Environment - Banking Certificate Study Manual
Author: Steve Jones, Sally Palmer
This major text fully covers one of the most complex of the Banking Certificate Examinations - Customer Services. Divided into six comprehensive chapters: Bank Services, The Competitive Environment, Marketing Bank Services, The Banker / Customer Relationship, Interpersonal Skills, Costs and Profitability. This should be essential reading for Ban...  more »
ISBN-13: 9780852974094
ISBN-10: 0852974094
Pages: 334
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Publisher: Hyperion Books
Book Type: Paperback
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