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Customer Relationships (Express Exec)
Customer Relationships - Express Exec
Author: Roger Cartwright
  • Fast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers
  • Covers key topics such as loyalty and customer retention.  Also explores how to move beyond customer satisfaction to customer delight
  • Case studies of ...  more »
  • Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs
ISBN-13: 9781841124520
ISBN-10: 1841124524
Publication Date: 5/26/2003
Pages: 118
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Publisher: Capstone
Book Type: Paperback
Members Wishing: 0
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