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Customer behavior: Consumer behavior & beyond
Customer behavior Consumer behavior beyond
Author: Jagdish N Sheth
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topi...  more »
ISBN-13: 9780030468421
ISBN-10: 0030468426
Edition: LOMA ed
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Publisher: Dryden Press
Book Type: Unknown Binding
Other Versions: Hardcover
Members Wishing: 0
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