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Culture And Consumption II: Markets, Meaning, And Brand Management
Culture And Consumption II Markets Meaning And Brand Management
Author: Grant McCracken
A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the...  more »
ISBN-13: 9780253345660
ISBN-10: 0253345669
Publication Date: 7/30/2005
Pages: 226
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Publisher: Indiana University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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