Search -
Culture And Consumption II: Markets, Meaning, And Brand Management
Culture And Consumption II Markets Meaning And Brand Management Author:Grant McCracken A follow-up to Grant McCrackens groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the... more » article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCrackens previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.« less