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The Cultural Dimension of International Business
The Cultural Dimension of International Business
Author: Gary P. Ferraro
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultu...  more »
ISBN-13: 9780137275618
ISBN-10: 0137275617
Publication Date: 6/20/1997
Pages: 196
Rating:
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2.5 stars, based on 1 rating
Publisher: Prentice Hall College Div
Book Type: Paperback
Members Wishing: 0
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