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The Cultural Dimension of International Business
The Cultural Dimension of International Business
Author: Gary P. Ferraro
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultu...  more »
ISBN-13: 9780131951402
ISBN-10: 0131951408
Publication Date: 9/1/1989
Pages: 264
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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