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The Cultural Dimension of International Business
The Cultural Dimension of International Business
Author: Gary P. Ferraro
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultu...  more »
ISBN-13: 9780131460690
ISBN-10: 0131460692
Publication Date: 8/15/1993
Pages: 192
Edition: 2
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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