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The Cultural Dimension of International Business (4th Edition)
The Cultural Dimension of International Business - 4th Edition
Author: Gary P. Ferraro
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultu...  more »
ISBN-13: 9780130903273
ISBN-10: 0130903272
Publication Date: 6/25/2001
Pages: 214
Rating:
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4.5 stars, based on 1 rating
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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