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The Cultural Dimension of Global Business
The Cultural Dimension of Global Business
Author: Gary P. Ferraro, Elizabeth K. Briody
Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global...  more »
ISBN-13: 9781138202290
ISBN-10: 1138202290
Publication Date: 3/26/2017
Pages: 354
Edition: 8
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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