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Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)
Cult of Analytics Driving online marketing strategies using web analytics - Emarketing Essentials
Author: Steve Jackson
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. — Even more, it will give you an actionable plan to transform the culture of y...  more »
ISBN-13: 9781856176118
ISBN-10: 1856176118
Publication Date: 7/1/2009
Pages: 294
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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