Tracy D. (trdodd) reviewed Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers on + 12 more book reviews
Crossing the Chasm "is unabashedly aboutand for marketing within high-tech enterprises." It was written for the entire high tech community "to open up the marketing decision making during this [crossing] period so that everyone on the management team can participate in the marketing process." In Chasm, Moore isolates and then corrects what he describes as a "fundamental flaw in the prevailing high-tech marketing model": the notion that rapid mainstream growth could follow continuously on the heels of early market success.
