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Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
CrossMedia Communications an Introduction to the Art of Creating Integrated Media Experiences
Author: Drew Davidson
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-m...  more »
ISBN-13: 9780557285655
ISBN-10: 0557285658
Publication Date: 3/30/2010
Pages: 294
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Publisher: lulu.com
Book Type: Paperback
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