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Crisis Management and Communication: How to Gain and Maintain Control, Second Edition
Crisis Management and Communication How to Gain and Maintain Control Second Edition
Author: Dan Millar, Larry Smith
IABC's definitive guide to crisis communication. Loaded with strategies, templates and real-life examples to prepare to communicate effectively to all audiences when a crisis strikes. Includes: How to get management's attention when there's a smoldering crisis that could go public — How to respond to negative media coverage — Techniques for ...  more »
ISBN-13: 9781888015263
ISBN-10: 1888015268
Publication Date: 6/1/2002
Pages: 235
Edition: Ringbound
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Publisher: Intl Assn of Business
Book Type: Ring-bound
Members Wishing: 0
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