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Crisis Management and Communication: How to Gain and Maintain Control, Second Edition
Crisis Management and Communication How to Gain and Maintain Control Second Edition Author:Dan Millar, Larry Smith IABC's definitive guide to crisis communication. Loaded with strategies, templates and real-life examples to prepare to communicate effectively to all audiences when a crisis strikes. Includes: How to get management's attention when there's a smoldering crisis that could go public — How to respond to negative media coverage — Techniques for ... more »managing crisis at the crisis site