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Creative Strategy: Reconnecting Business and Innovation
Creative Strategy Reconnecting Business and Innovation
Author: Chris Bilton, Stephen Cummings
People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strateg...  more »
ISBN-13: 9781405180191
ISBN-10: 1405180196
Publication Date: 5/10/2010
Pages: 240
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Publisher: Wiley-Blackwell
Book Type: Paperback
Members Wishing: 0
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