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Creative Strategy: Reconnecting Business and Innovation (Images of Business Strategy)
Creative Strategy Reconnecting Business and Innovation - Images of Business Strategy
Author: Chris Bilton, Stephen Cummings
People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. Creative Strategy is writt...  more »
ISBN-13: 9781405180184
ISBN-10: 1405180188
Publication Date: 9/28/2009
Pages: 240
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Publisher: Wiley-Blackwell
Book Type: Hardcover
Members Wishing: 0
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