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Creative Product Design: A Practical Guide to Requirements Capture Management
Creative Product Design A Practical Guide to Requirements Capture Management
Author: Margaret Bruce, Rachel Cooper
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 500f product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? — Typically, out of nine month's product development cycle, only two weeks...  more »
ISBN-13: 9780471987208
ISBN-10: 0471987204
Publication Date: 1/4/2001
Pages: 236
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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