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Creative Marketing for SMEs
Creative Marketing for SMEs
Author: Ian Fillis
Globalisation and the increasing impact of technology mean more opportunities for the organisation than ever before. Today creativity is seen throughout the world as an important driver of competitive advantage across a range of industry sectors, from multinational corporations to small enterprises. The author has a strong record of internationa...  more »
ISBN-13: 9788131417379
ISBN-10: 8131417379
Publication Date: 5/7/2005
Pages: 174
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Publisher: DGM Icfai Books
Book Type: Paperback
Members Wishing: 0
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