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Creative Marketing: An Extended Metaphor for Marketing in a New Age
Creative Marketing An Extended Metaphor for Marketing in a New Age
Author: Ian Fillis, Ruth Rentschler
Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish ...  more »
ISBN-13: 9781403941909
ISBN-10: 1403941904
Publication Date: 12/17/2005
Pages: 304
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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