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Creative Business: The Making of Addictive Stories
Creative Business The Making of Addictive Stories
Author: Paul Nero, Neeta Patel
What do Elvis Presley, Dungeons and Dragons, Agatha Christie, Coronation Street and Star Wars have in common? They are enduring and successful business properties - transferring through time, across media. Whether it's a book, TV show, computer game, film or song, and whether it's 50 years old or was created last week, some stories, characters a...  more »
ISBN-13: 9780273656715
ISBN-10: 0273656716
Pages: 168
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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