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Creative Arts Marketing, Second Edition
Creative Arts Marketing Second Edition
Author: Elizabeth Hill, Terry O'Sullivan, Catherine O'Sullivan
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- — * Current knowledge and best practice about marketing and advertising through new media — * The impact of Relationship Marketing techniques — * A wholly revised and enhance...  more »
ISBN-13: 9780750657372
ISBN-10: 0750657375
Publication Date: 5/2003
Pages: 368
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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