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Creative Advertising: Theory and Practice
Creative Advertising Theory and Practice
Author: Sandra E. Moriarty
A comprehensive introduction to the creative side of advertising that gathers into one volume all the important aspects of copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession three sections cover the advertising process, media specifics and situations and d...  more »
ISBN-13: 9780131899117
ISBN-10: 0131899112
Pages: 480
Edition: Fac Sub
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Publisher: Prentice Hall College Div
Book Type: Hardcover
Members Wishing: 0
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