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Creating Powerful Brands
Creating Powerful Brands
Author: Leslie de Chernatony, Malcolm McDonald
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. — The book gives the professional and the student a ...  more »
ISBN-13: 9780750659802
ISBN-10: 0750659807
Publication Date: 10/22/2003
Pages: 496
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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