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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell, Jackie Huba
How your best customers can help you increase customer loyalty, sales and profitability of your brand. — "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionat...  more »
ISBN-13: 9780793155613
ISBN-10: 0793155614
Publication Date: 11/12/2002
Pages: 224
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 0
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