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Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More
Costovation Innovation That Gives Your Customers Exactly What They WantAnd Nothing More
Author: Stephen Wunker, Jennifer Luo Law
ONE OF THE TOP TEN BUSINESS BOOKS OF 2018 -- THE GLOBE AND MAIL  — Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?  — Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens ...  more »
ISBN-13: 9780814439753
ISBN-10: 0814439756
Publication Date: 8/14/2018
Pages: 208
Edition: Special
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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