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Corporate Realities and Environmental Truths: Strategies for Leading Your Business in the Environmental Era
Corporate Realities and Environmental Truths Strategies for Leading Your Business in the Environmental Era
Author: Steven J. Bennett, Richard Freierman, Stephen George
This study aims to enable managers to understand and meet the environmental challenge. Combining hard facts with absorbing case studies, it discuses how to develop "green" products and services, along with PR campaigns that talk convincingly to a wary public and cynical media. At the same time, the book focuses on responding to environmental dem...  more »
ISBN-13: 9780471530732
ISBN-10: 0471530735
Pages: 240
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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