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Corporate Communication: Tactical Guidelines for Strategic Practice (Corporate Communication Collection)
Corporate Communication Tactical Guidelines for Strategic Practice - Corporate Communication Collection
Author: Michael Goodman
The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the speci...  more »
ISBN-13: 9781606493083
ISBN-10: 1606493086
Publication Date: 1/18/2012
Pages: 145
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Publisher: Business Expert Press
Book Type: Paperback
Members Wishing: 0
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