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Corporate Citizenship: Successful Strategies for Responsible Companies
Corporate Citizenship Successful Strategies for Responsible Companies
Author: Malcolm McIntosh, Deborah Leipziger, Keith Jones, Gill Coleman
International companies such as Levis, Toys-R-Us, Avon, Nike, McDonalds, Texaco, Reebok, Sony and the White House Task Force have learned that putting corporate citizenship at the heart of corporate strategy has given them the competitive edge. The book profiles their efforts and provides innovative and visionary solutions to issues including H...  more »
ISBN-13: 9780273631064
ISBN-10: 0273631063
Publication Date: 6/15/1998
Pages: 346
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Publisher: Financial Times/Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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