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Core Concepts of Marketing
Core Concepts of Marketing
Author: John Burnett
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
ISBN-13: 9781616100230
ISBN-10: 1616100230
Publication Date: 9/24/2009
Pages: 289

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Publisher: University Press of Florida
Book Type: Paperback
Members Wishing: 0
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