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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. Revised and Expanded
The Copywriter's Handbook Third Edition A StepByStep Guide To Writing Copy That Sells Revised and Expanded
Author: Robert W. Bly
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention...  more »
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ISBN-13: 9780805078046
ISBN-10: 0805078045
Publication Date: 4/4/2006
Pages: 368
Edition: 3 Rev Exp
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 2 ratings
Publisher: Owl Books
Book Type: Paperback
Members Wishing: 1
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