Maggi M. (MaggiM) reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 7 more book reviews
Helpful Score: 1
This edition of the book is quite outdated from the business perspective, but the copywriting fundamentals are sound.
Brenda F. (BrendaFrez) reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 24 more book reviews
A good book to keep on the shelf for when you need it.
Deborah W. (Sockmonkey) reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 10 more book reviews
This is a book for everyone who writes or approves copy--Copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that get more attention--and sell more products.
Kerrie B. reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 19 more book reviews
Bob Bly wrote the book on copy writing - and this is it. It's a classic. Highly recommended
Janice A. (prncessjs) reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 79 more book reviews
A very insightful book.
