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Search - Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
Convergence Marketing Strategies for Reaching the New Hybrid Consumer
Author: Yoram Wind, Vijay Mahajan
ISBN-13: 9780130650757
ISBN-10: 0130650757
Publication Date: 10/25/2001
Pages: 368
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Publisher: Financial Times Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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