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The Content Revolution: Telling a Better Story to Differentiate from the Competition
The Content Revolution Telling a Better Story to Differentiate from the Competition
Author: Mark Masters
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketi...  more »
ISBN-13: 9781907794872
ISBN-10: 1907794875
Publication Date: 1/31/2015
Pages: 256
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Publisher: LID Publishing
Book Type: Paperback
Members Wishing: 2
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