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Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Consumer Republic Using Brands to Get What You Want Make Corporations Behave and Maybe Even Save the World
Author: Bruce Philp
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making ...  more »
ISBN-13: 9780771070044
ISBN-10: 0771070047
Publication Date: 2/7/2012
Pages: 288
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Publisher: Emblem Editions
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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