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Consumer-Oriented Business Design: The Case of Airport Management (Contributions to Management Science)
ConsumerOriented Business Design The Case of Airport Management - Contributions to Management Science
Author: Sonja Sulzmaier
Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage. In this context, new strategic frameworks and market research designs are needed that allow managers to synchronize the evolution of new offerings with changes in motivational...  more »
ISBN-13: 9783790813661
ISBN-10: 3790813664
Publication Date: 2/23/2001
Pages: 263
Edition: 1
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Publisher: Physica-Verlag Heidelberg
Book Type: Paperback
Members Wishing: 0
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