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Consumer Behaviour: A European Perspective
Consumer Behaviour A European Perspective
Author:
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broade... more »
Author:
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broade... more »
ISBN-13: 9780273717263
ISBN-10: 027371726X
Publication Date: 11/16/2009
Pages: 728
Edition: 4th Revised edition
Rating: ?
ISBN-10: 027371726X
Publication Date: 11/16/2009
Pages: 728
Edition: 4th Revised edition
Rating: ?
0 stars, based on 0 rating
Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
