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Consumer Behaviour: A European Perspective
Consumer Behaviour A European Perspective
Author:
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can infor... more »
Author:
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can infor... more »
ISBN-13: 9780273651826
ISBN-10: 027365182X
Pages: 630
Edition: 2
Rating: ?
ISBN-10: 027365182X
Pages: 630
Edition: 2
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> Research
