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Consumer Behaviour: Behavioural Aspects of Marketing (Cim Student Series)
Consumer Behaviour Behavioural Aspects of Marketing - Cim Student Series
Author: Chris Rice
This book covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions. The text is divided into six parts covering the social s...  more »
ISBN-13: 9780750605496
ISBN-10: 0750605499
Pages: 414
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Publisher: Butterworth-Heinemann
Book Type: Paperback
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