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Consumer Behaviour: Basic Findings and Management Implications (Theories in marketing series)
Consumer Behaviour Basic Findings and Management Implications - Theories in marketing series
Author: Gerald Zaltman, Melanie Wallendorf
ISBN-13: 9780471981268
ISBN-10: 0471981265
Publication Date: 6/13/1979
Pages: 582
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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