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Consumer Behavior
Consumer Behavior
Author:
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and pr... more »
Author:
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and pr... more »
ISBN-13: 9780136690030
ISBN-10: 0136690033
Pages: 704
Edition: 5th
Rating: ?
ISBN-10: 0136690033
Pages: 704
Edition: 5th
Rating: ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> Research
- Engineering & Transportation >> Accounting & Finance >> Accounting
