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Consumer Behavior
Consumer Behavior
Author:
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
Author:
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
ISBN-13: 9780131728592
ISBN-10: 0131728598
Pages: 800
Rating: ?
ISBN-10: 0131728598
Pages: 800
Rating: ?
0 stars, based on 0 rating
Publisher: Prentice-Hall
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
