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Consumer Behavior in Fashion (2nd Edition)
Consumer Behavior in Fashion - 2nd Edition
Author: Michael R. Solomon, Nancy Rabolt
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspecti...  more »
ISBN-13: 9780131714748
ISBN-10: 0131714740
Publication Date: 8/9/2008
Pages: 600
Edition: 2
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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