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Consumer Behavior, Eighth Edition
Consumer Behavior Eighth Edition
Author:
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, d... more »
Author:
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, d... more »
ISBN-13: 9780130673350
ISBN-10: 0130673358
Publication Date: 4/9/2003
Pages: 688
Rating: ?
ISBN-10: 0130673358
Publication Date: 4/9/2003
Pages: 688
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Research
